EMPLOYMENT

Job Title: Marketing Associate 0-2 years experience

Location: Minneapolis, MN

Company: Gentleman Forager

Rate of Pay: $40-60k

 

About Us:

Gentleman Forager is a unique and passionate B2C e-commerce business specializing in consumable goods, including drinks and foods that feature foraged mushrooms. Our mission is to provide high-quality, sustainable, and innovative products that celebrate the wonders of the natural world while delivering exceptional culinary experiences.[1] 

 

Job Description:

We’re looking for our first marketing hire. A tenacious and driven Marketing Associate to join the Gentleman Forager team, who’s looking to get a foothold in marketing while being able to shape a business - all in their first role. We see this opportunity as both career-making and business-driving. By taking initiative, trying new things, testing and growing your skills, you’ll make a massive difference to a locally-owned business growing with the local market for 15 years.

 

As our first, solo, marketing hire, you will play a vital role in raising brand awareness, driving traffic to our website, and expanding our community of food enthusiasts. This role is perfect for a recent marketing graduate or someone with 1-2 years of marketing experience who is eager to leave their mark and grow with a company that is redefining the culinary experience landscape.

 

Responsibilities:

• Content Creation: Develop and curate captivating, educational and visually stunning content that brings to life the magic of foraged mushrooms. Featured on website, social media and email campaigns, and features written blog posts, product descriptions, videos and more - all of which you’ll devise, test and own.

• Social Media Management: Craft, schedule and oversee social media content to cultivate and engage our online community. Develop and maintain our brand voice, celebrating the unique voice of Gentleman Forager. You’ll also engage and grow our customers through comments and inquiries.

• SEO Optimization: Drive enhancements of our website's search engine visibility. This involves in-depth keyword research, on-page SEO and optimizing content for both search engines and our audience. Provide guidance on best practices and required resources to improve our SEO performance.

• Email Marketing: Creation and execution of email marketing campaigns to both delight existing customers and nurture potential ones. Maintain a well-organized email marketing calendar and monitor campaign performance. Devise and grow our email nurture programs to reach the right audiences with the right product or experience.

• Paid Advertising: Work with the team to develop and manage paid advertising campaigns on platforms such as Google Ads, Facebook and Instagram (and any other channels you identify as good-fit). Continuously monitor campaign performance and make data-driven adjustments.

• Analytics and Reporting: It’s hard to know where we’re going if we don’t where we’ve come from - developing data-literacy within the business is a core objective we’re developing, and marketing will lead the way! Utilize analytics tools to monitor marketing performance, providing regular insights and reports to the team while identifying areas for improvement.

• Influencer Outreach: Identify and connect with relevant culinary and foraging influencers for potential partnerships. Coordinate influencer campaigns and analyze their impact on brand visibility and sales.

• Customer Reviews and Testimonials: Foster and facilitate customer reviews and testimonials on our website and third-party review platforms. Leverage positive feedback to build our brand's reputation.

• Loyalty Program Management: Participate in the development and management of customer loyalty programs, including rewards and exclusive access for our dedicated customers.

• Campaigning: Bring together on and offline campaigns to drive new and recurring business, garner press and grow the business - these campaigns will unite the Gentleman Forager team and provide central themes to rally along.

 

Requirements:

• Bravery and tenacity and drive to create a career to be proud of - with the support of a business who believe in and want to nurture marketing.

• Bachelor's degree in marketing or a related field (for recent graduates) or 1-2 years of marketing experience.

• Demonstrated creativity and enthusiasm for marketing.

• Strong written and verbal communication skills.

• Proficiency in using social media platforms for business purposes.

• Basic understanding of SEO and content marketing principles.

• Familiarity with email marketing platforms and advertising tools is a plus.

• Self-motivated and proactive with a willingness to learn and grow.

 

Why Join Us:

• Play a pivotal role in shaping our marketing strategy and contribute to the growth of a pioneering e-commerce business.

• Collaborate with a passionate and supportive team in a dynamic and inclusive environment.

• Potential for career advancement as we expand our organic empire.

 

If you're a marketing enthusiast with a taste for adventure and a desire to make an impact in a business that celebrates nature's bounty, we invite you to apply today! You can send your CV, and a cover letter, to mike@gentlemanforager.com

 

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